A President who gets design–how great is that?

Yes, go ahead and brand me as an Obama fan. I am hopeful, and also grateful. He’s proving that one can be concerned about the economy, world peace,  your own family, and also pay attention to design.

His campaign website set a new standard for interaction, fundraising and inclusion. I was thrilled every time Barry or Michelle sent me a personal email. I bought the poster, the stickers, the buttons, the lawn signs and the t shirt (This Mama is for Obama). I have a stash of newspapers and magazines from November and January, plus the Marvel Spiderman Obama Inauguration comic book (however, I will not reveal how much I paid for it).

I believe I should thank Sol Sender and team for the brilliant branding (or at least enabling brilliant branding with a strong mark and thoughtful strategy), and showing us how design can help differentiate a campaign, and a candidate.

Two cool videos where Sender shares how the Obama 08 logo was developed, including the strategy, concepts and the finalist designs not chosen. Sender is a strategist with design agency VSA Partners in Chicago. In the fall of 2006, he was engaged by MODE, a Chicago-based motion design studio with an existing relationship with David Axelrod, the Obama campaign’s chief strategist. Hang in there through the second one and enjoy Pirates for Obama.

Today, Mode introduced two new logos for the Obama administration.

Maybe it’s true, design really can change the world. Or at least make this one a little more engaging.

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2 Responses to “A President who gets design–how great is that?”


  1. 1 Mala March 6, 2009 at 6:02 pm

    Loving the blog already – way to go!


  1. 1 the merchandising of a president « re:design Trackback on March 13, 2012 at 3:37 pm

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