Objectified | The film

Just when you thought no one was paying attention, you/we/they became Objectified. And this time, it’s a good thing.

smbuildposter smbuildprint

The posters, available from the Objectified website.

The new documentary, by Gary Hustwit, premiered at SxSW, and is next up at Full Frame Film Festival (also premiering there, my good friend Leslye’s documentary, Sweet Crude). The film has the design world a-twitter (figuratively, and I suppose literally). I have to admit, I get excited just watching the trailer.  As a result of this film, a few more folks will be able to explain to their mothers what they do for a living. And the rest of us can simply be inspired and grateful.

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