Girls for a change

Some of my most meaningful work has been with Reach India, an organization that works with poor women and adolescent girls in rural India, helping them develop the life skills to change their own lives and create their own future. I visited the program last year, and it was an inspiring experience that will always stay with me.

Reach India is supported by Nike Foundation, and they have a true understanding of the power and potential of girls. This video, done by Wieden + Kennedy has been around, but it’s so important to my work, that I want to share it here.

As a communications piece, the video is simple, clear, powerful and inspiring.

For more information, check out girleffect.org.

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