making lemonade

Advertising creatives may be the best folks for turning  ordinary fact-of-life features (especially the unsexy ones, see fiber as an example) into compelling benefits. And for about 70,000 creatives, one of the most prevalent features of 2008/09 have been their own layoffs. Hmmmm, unemployment….how to turn that one around….tricky.

Erik Proulx gets the prize for lemonade making. After he was laid off  in 2008, he started a blog called  Please Feed the Animals as a place for unemployed creatives to vent. And eventually that venting turned into inspiration and that inspiration turned into Lemonade-The Movie.

Erik and his cohorts made a 30 minute movie featuring ad creatives who were laid off, and then found a better life on the other side.  It will be distributed for free, online in September.

Fast Company did a nice piece on the project, and especially the social media component. Thanks to Visual Culture for the link.

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2 Responses to “making lemonade”


  1. 1 Bridget August 12, 2009 at 12:27 am

    Looks like a great documentary. I look forward to seeing it!

  2. 2 Penny Hill August 12, 2009 at 2:02 am

    When you see the whole movie released, will you let us know? That trailer is wonderful. Thanks!


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