did you know? | shift happens 4.0

And the conversation continues. This is an official update to the original “Shift Happens” video I wrote about here. This completely new Fall 2009 version includes facts and stats focusing on the changing media landscape, including convergence and technology, and was developed in partnership with The Economist.

So now we’re overloaded (or gifted?) with information. What to do? It’s  worth some pondering, that’s for sure. Everyone is looking for a way to connect, and to build a community where they can be heard.  That’s true, whether it’s about our business, or our personal lives. It’s just so interesting to me that we find it easier to do online, that to sit down with the person across the table, or across the street, and ask, “What are you up to? What are you caring about, right this minute?”

That would take more time, wouldn’t it? You’d have to listen, pay attention, and perhaps even do something.

This social networking thing is fascinating and addictive (yes, I know!), but it’s still just about connecting, messaging, and engaging. It’s up to us to make the conversation authentic and to take it some place new. To make it meaningful. Even actionable.

For more conversation check out http://mediaconvergence.economist.com/ and http://shifthappens.wikispaces.com/.

Content by XPLANE, The Economist, Karl Fisch, Scott McLeod and Laura Bestler. Design and development by XPLANE.

Thanks to my friend and marketing pro, Siobhan Miura, for the link!

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1 Response to “did you know? | shift happens 4.0”


  1. 1 Leslie September 22, 2009 at 12:27 am

    A friend of mine who teaches rhetoric and composition is having all her students blog this semester, and she says they’re doing great work. A recent study found that (contrary to some fears) not only is literacy not decreasing due to cell phones and Twitter accounts, it’s actually showing dramatic increases.

    So yes, social networking is a different form of interaction, but I think we can adapt to it in positive ways.

    Re: information overload, a book called Blink takes a very interesting look at how we make decisions — and finds that we can often make better decisions with less information rather than more.


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