pantone’s 2010 color of the year…

It looks like Pantone is ready to take us away…to the tropics, where the clients are trusting, the deadlines are flexible and the ideas flow like, well, like umbrella drinks served in coconuts by cabana boys. But I digress.

Pantone has declared Turquise as our go-to trend this year. Here’s their narrative on why it’s the right color right now:

“Combining the serene qualities of blue and the invigorating aspects of green, Turquoise inspires thoughts of soothing, tropical waters and a comforting escape from the everyday troubles of the world, while at the same time restoring our sense of wellbeing.

In many cultures, Turquoise is believed to be a protective talisman, a color of deep compassion and healing, and a color of faith and truth, inspired by water and sky. Through years of color word-association studies, we also find that to many people, Turquoise represents an escape, taking them to a tropical paradise that is pleasant and inviting – even if it is only a fantasy.

Whether envisioned as a tranquil ocean surrounding a tropical island or a protective stone warding off evil spirits, Turquoise is a color that most people respond to positively. It is universally flattering, has appeal for men and women, and translates easily to fashion and interiors. With both warm and cool undertones, Turquoise pairs nicely with any other color in the spectrum. Turquoise adds a splash of excitement to neutrals and browns, complements reds and pinks, creates a classic maritime look with deep blues, livens up all other greens, and is especially trend-setting with yellow-greens.”

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3 Responses to “pantone’s 2010 color of the year…”


  1. 1 Leslie December 8, 2009 at 5:34 pm

    Well, I’m down with turquoise. But then blue-greens have always been one of my favorite color groups.

  2. 2 Ann December 9, 2009 at 4:19 am

    Somehow it reminds me of the color of the scrubs they wear in the ER. The color of tropical water is much more beautiful than what they are trying to sell here. Think I’ll wait for next years color.

  3. 3 LisaF December 9, 2009 at 8:29 pm

    I’m sold. Now may I escape winter and go to tropics? Please?


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