design for learning

As a high school softball mom, I visit the backside of schools at least once a week each spring. And every time, I hear myself saying, “Why do they have to be so, so….so beige?” Even here in Davis, California, Home of the Overachievers, our schools are lacking in color and creativity. A few murals here and there, a mosaic trash can….but nothing to excite and inspire.

And once again, we can learn something from Paula Scher of Pentagram:

(all photos by Pentagram).

Paula used the power of design for the power of learning at Achievement First Endeavor Middle School in Brooklyn.

She started with slogans and labels the kids had already developed (and were encouraged to stick on books and lockers) and turned them into super graphics. Color, type, and real graphic design making a real difference. Seriously, how cool is that?

The original stickers.


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