watered down typography

This clean water awareness campaign by Solidarites International has everything. An important message, a creative idea, brilliant execution, and powerful typography.

They used a technology called Aquascript to compose type messages entirely of falling water. The Solidarites International Water Poster seeks to warn the world about the problem of a lack of drinking water in impoverished countries.  Eight million people die each year from problems associated with dirty water. It’s worth paying attention to.

Source: Ocondesign via Quipsologies.

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