yup, that’s about right

A brand reveals the authentic spirit of an organization, right?  It helps set expectations for the experience to come, right? Here are some redesign suggestions for the British Petroleum logo from Draplin. I think they got it right, though I think the collateral should certainly incorporate photos of the lives (human and animal) that have been touched (did I say touched?  I meant ruined) by the oil leak disaster.

More here, from Grain Edit.

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