moo cards (and new ones, too)

I’ve never been a fan of outsourced, gang printing and have always done my part to support the craft of printing, especially letterpress. My business card history includes letterpress, oversized, rounded corners, custom duplex stock, extra heavy stock…everything to make the cards as special and tactile as possible.  But I have to say, my last set of cards (radius corners with the line create something that matters on the back) never excited me, or anyone else.

I also realized that print just isn’t “fun” anymore.  We barely print, and when we do, it’s such a small, serious quantity.  Where’s the whimsy, the inspiration, the delight of print?

Last year I discovered Moo Cards, a British company that prints, really inexpensively, cards with individual backs. As many different backs as you like. And the cards come in three sizes…close to standard (a tad tall), narrow (mini cards) and square. They only print on two stocks, one with a matte laminate and one recycled. Normally I am not a fan of laminate, but the one they use looks and feels nice.  Did I mention they were inexpensive?

Inexpensive makes whimsy much more feasible.

I decided to give it a try and printed 11 of my photos, with the websites for two of my blogs on the back (this one and coffee|served daily, thanks for asking). They came this week, and I am 100% thrilled with the concept and 98% thrilled with the quality.

The photos printed much cleaner than they appear here. The color is awesome, front and back. The type does print a little heavy. I printed a set for my daughter last year and used the laminate, and tried the recycled stock for myself.  Honestly, I prefer the laminate. But all in all, I am really excited. Today I gave one person three (my dog’s ears, the bowl of cherries and the coffee cups).

I’m going to do more…next time the mini cards, and maybe even the stickers. I envision a bowl full of cards in the studio, like candy….maybe even with candy. Who says there is no fun in print anymore?


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