lifecycle | the holstee manifesto redux

Last March I posted the Holstee Manifesto. Today Holstee released a fantastic video, celebrating the manifesto through bicycling.

Here’s what the fine Holstee folks say about it on their blog:

“The Holstee Manifesto is a call to action to live a life full of intention, creativity, passion, and community. We are amazed to see how rapidly these words have spread across the globe, and are honored by the countless people who have experienced these words to be a source of realization and inspiration in their own lives. We want the Manifesto to hold us accountable to living each day as fully as we can and are so encouraged by the amazing community of people joining us in that journey…. The wonderful team at Demonstrous Productions has done a brilliant job of bringing this to life on the screen by capturing the beautiful bikers who came out for the shoot, and we are so proud of this film.”
My favorite line is this: Life is about the people we meet, and the things we create with them.
Take a moment to check out the video, and then take another moment to check out the Holstee site for lifestyle goods, designed with a conscience. And then park the car and pull out your bike.
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1 Response to “lifecycle | the holstee manifesto redux”


  1. 1 mary shouvlin (@maryshouvlin) November 10, 2011 at 2:33 pm

    Thanks so much for sharing this film!! We are so excited to see it spread! Much love from Holstee HQ 😀


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